Social media is primarily a pay-to-play game. Simply hiring a coordinator to post daily without a planned promotion strategy is a waste of time and money. The good news is, platforms like Facebook, Instagram, Twitter, and LinkedIn offer extremely targeted and cost-effective advertising options to boost your important posts and connect with valuable customers.
Social media advertising goes far beyond the “promoted post”. Facebook has an advanced advertising backend that allows you to run multi-variant testing to highly targeted demographics and interests. Use paid campaigns on Facebook, Instagram, Twitter, and LinkedIn to reach your audience where they hangout and find out which messages resonate with them.
We’ll import your customer lists into Facebook’s ad platform, use a pixel to target website visitors, and create lookalike audiences that will be likely to engage with your product or service.
Next, we’ll create targeted campaigns which A/B test ad variations, creative, and audiences. This improves your conversion rates and maximizes the effectiveness of your budget. It also help you learn more about your customers.
We’ll double down on the best performing ads and repeat the process of testing to keep increasing the value of each new visitor to your site. We’ll also use retargeting ads to re-engage people and drive conversions on your products.
Schedule a Free call with an Ollo Metrics’ Expert and take control of your digital marketing.